Keep in mind that email spam filters always look at your email content to decide whether it ends in the spam folder of your recipients inbox. Each feature is superb and helps you segment and personalize your contact list to send relevant and targeted emails. Theres a pretty long list of criteria that spam filters take into consideration in judging a campaigns spaminess. We cannot prevent this from happening altogether but were able to provide you with insight as to why they may have been skipped in addition tostrategies to mitigate the risk of the email going to spam. The builder is drag and drop; you can trigger emails and SMS based on various conditions and actions. Some technologies can be used to authenticate your emails and automatically make you look more trustworthy in the eyes of spam filters. Here are some other factors closely related to the format and readability of your email that are considered while judging whether a mail is spam or not. One key disadvantage of Klaviyo is its high pricing for its features. Why Are My Emails Going to Spam in Outlook? | Community - Klaviyo Well look at that in detail later. and the email marketing software doesn't have a check or stop you before sending that, then your emails will go into the spam go into the spam folder. One unique preview option is to see your emails' file size to avoid Gmail clipping. Whichever moves the needle, go for it. For example, you could send more emails to your most engaged customers and send only occasional winback emails to customers with low engagement. That means less than a quarter of your customers will open your marketing emails. We understand it is a frustrating situation. Finally, a single platform to personalize at scale. Check to make sure the users email address exists. Finally, a single platform to personalize at scale. In a nutshell, Klaviyo is one of the most effective ecommerce marketing software available. However, if you do need to use them, we recommend you use one that allows you to brand the links that you shorten, such as Rebrandly URL Shortener for example. What is better than a Single Opt-In(SOI) list? Not having an inbox for a "from email" OR "reply-to" email address that is used while sending the email over the IP.