For instance, a politician may establish rapport by mentioning her up-by-the-bootstraps childhood (ethos), speak about the unifying power of the countrys citizens (pathos), and then go on to explain how her election will bring about these ideals in practicality (logos). How to understand any speech: your guide to ethos, pathos & logos In their ad, IKEA convinces people to opt for home delivery for 3.95 by showing a person stuck in traffic after buying from the brand. MLK is showing the audience that by doing these actions is the only way they will be heard. Its a reason to get up in the morning. In Kings speech he says, Its ugly record of police brutality is known in every section of this country (King Page 6). Delivered with a wavering voice, the housewifes sadness and fragility comes across in simple, modest language: Im alone, I got no one to care for, and They dont need me. She also uses rhetorical questions to communicate her sense of hopelessness: What have I got?. Logos simply relies on logic and cuts to the chase. Copyright 2023 by Icebreaker Speech | Privacy Policy, Examples of Ethos, Pathos, and Logos in Persuasive Speeches, Some More Examples of Ethos, Pathos, and Logos, Storytelling In Presentations: How to Make a Lasting Impression, 50 Toastmasters Table Topics Questions For Your Next Chapter Meeting, 50+ Informative Speech Topics to Engage Your Audience, 20 Public Speaking Jokes to Spice Up Your Presentation, 50 Inspiring Public Speaking Quotes to Help You Conquer Your Fear, Examples of Typographic Principles: Concordance, Conflict and Contrast & How to Create Layouts with Typography That Uses Them. RFK.pdf - Ethos: Robert F. Kennedy was given credibility and Were Syrus Partners.We buy amazing businesses. Logos is the act of appealing to the logic of the audience or readers. Show, dont tell. The Evian commercial in which adults look like toddlers when they look at their reflections depicts the "bandwagon effect." The stronger the character or, the more influential the speaker is, the more they can change someones point of view regarding a particular subject. Ill never put on a lifejacket again. Throughout the speech, RFK refers to everyone as, "we". Robert F Kennedy, in Remarks on the Assassination of Martin Luther King, Jr. (April 4th, 1968), argues that through tough times, no matter the color of one 's skin the nation needs to come together and support each other. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is. Keep in mind that ethos is highly relative, since the qualities that are expected in one field arent necessarily the ones another audience will value. In this article, well look at these three methods in detail, and how to use each effectively. It is used in ads and videos to persuade people to follow a call to action. Jokes are often memorable techniques for pathos. Some key aspects of a great speech, or writing, is using proper grammar, and of course the literary devices Ethos, Logos, and Pathos. President John F. Kennedy, in his speech, uses rhetorical strategies such as diction, emotional appeals, and a persuasive tone to convince Americans that steel companies are declining the standards to maintain stable prices. Continue with Recommended Cookies. Ethos, pathos, and logos are the three classical modes of persuasion that a person can use to speak or write persuasively. Rfk speech - SlideShare